It’s time for biopharma to embrace public health

This piece first appeared in the Timmerman Report.

Some years ago when I was working for a large biopharma, I heard a story. It seems a senior scientific executive had visited and given a seminar in which he described the company’s portfolio of drugs for type 2 diabetes. The company was projecting great uptake and profits. A member of our site raised his hand and said, “But if people just ate less and exercised a little more, they could prevent type 2 diabetes and the market would disappear.”

The answer: “Yeah, but they won’t.”

Harsh! But that executive was right. The Institute for Health Metrics and Evaluation (IHME) recently published a paper in JAMA describing how much different health conditions contribute to private and public health spending in the US. Number one? Diabetes. Following that were heart disease and chronic pain. These are chronic lifestyle diseases with big environmental and behavioral components, and the data make me wonder if there’s an opportunity here for the industry to zig and do some things that, in the long run, may make drug development more sustainable.

I think it’s time for biopharma to get involved in public health. Continue reading

Plan B

Once again, time for something different. Speculative fiction about the election and its aftermath and some wishful thinking about what could happen next. 

Bill folded his newspaper and sighed. The awful truth was laid out in forty-point type. That was the thing with print, he mused. It had a reality that pixels and bits couldn’t quite capture. Made things seem real. Although maybe that was just a generational thing.

A large picture of a broadly smiling man dominated the front page. The image had a decidedly orange tint.

Bill peered over his glasses through the dining room window at the lake outside. The view was picturesque, even under a gray morning sky. The view to the north and west was bisected by the bulk of a long freeway bridge, crossing the lake from the east to the west and pointing toward the island community where he lived. Tiny headlights glowed like fireflies in the gloom as traffic crawled in both directions. A November windstorm was blowing through and to the south of the bridge the lake’s surface was being tossed into a jumbled mass of dark waves topped by chaotic whitecaps. Barely visible to the north, Bill could see the protected waters on the far side of the bridge’s span through gaps in the bridge’s pilings. The lake there was still and calm. A metaphor? he thought. Well, perhaps if what was to be done worked out the way he hoped it would. But you could never know until it was over.

Melinda looked at him with concern from across the table. Her brow creased. “You’re going through with it?” Not really a question.

He pursed his lips, nodded, and pushed his chair back from the table. “Yes, I’ll be pretty busy for the next few days. Or longer. You’d better get the kids ready. Are their bags packed?”

Melinda smiled, nodded, said, “I’ll get them going. We’ll be fine. When do you think you’ll be able to be in touch?”

“I wish I knew.” He gathered up his coffee cup and plate and brought them over to the sink. He could hear Melinda moving through the house, gathering their family together.

He said his goodbyes, drove to his office and ascended in a cool steel elevator to his private conference room. No one else was there. He opened up his laptop and activated the custom encryption and meeting software. The first thing that popped up was a message from Satya. It said, simply, “Go for it.” His laptop chimed softly as the first attendee connected.



A pause, then “I’d been hoping we wouldn’t need this meeting.”

“It was close. That’s the problem with things like elections. So many random factors. It’s like launching a product.”

“Still, even after that last bombing it seemed like public polls hadn’t shifted enough…” His voice trailed off. Then, “By the way, I sent you a new phone.”

Bill sighed, “Yes, I got it yesterday. It’s very nice. Thanks.”

Another chime sounded.

“Hi Jeff.”

“Hey. Am I last?”

“Not yet, Tim’s on the line, we’re still waiting for a few more.”

A snort from the speakers. “Probably overslept.”

Two more chimes.

“Hey, it’s Larry and Sergey.”

“Mark here,” said another voice, somewhat muffled.

“Are you eating something?”

“Sorry, late breakfast, the kid was fussing last night and I didn’t get much sleep. My internal clock is a little out of whack.”

“Okay,” said Bill, “We can get started. Since we know why we’re here, let’s just proceed to the vote.”

A little voting button window popped up on everyone’s screen.

“Wait!” said Sergey.


“Is anyone recording this?”

“What are you talking about?”

“Well, this is potentially pretty historic, don’t you think?” Sergey asked.

“Do you really want a record of this?” asked Tim, pointedly, “We’re about to do something that’s best described as treason.”

“Oh, only if we lose,” said Sergey, breezily.

“Here, I can do it,” Jeff interrupted, “Alexa, record.”

“All right, fine,” said Bill, “Just to repeat, given the recent election results, we five are voting on whether to implement Plan B. Everyone submit your votes.”

Bill hesitated a moment, his hand over the touchscreen. It was weird, he thought, to be collaborating in this way with these people—all of whom he respected, but all of whom in various ways had been competitors to himself and the business he and Paul had started. I suppose it’s true what they say, he mused, politics makes for strange bedfellows. He touched the screen.

Five green lights appeared immediately, one under each company’s icon. “Okay. That’s it. Thank you all. We’ll start in one hour from…now.” A timer began counting down on lower corner of his screen.

As Bill closed his window, he heard Larry mutter, “What kind of a code name is ‘Plan B’?”


Oakland, One Hour Later.

Laila turned to Jen, holding out her phone. “Here, how about this guy?”

Jen shrugged, not really looking at the screen, watching the people outside. Somehow Laila’s continual searches for a new guy seemed especially ridiculous today. People were taking the news in all kinds of ways.

Some marched around in mobs, with or without signs, often shouting in each other’s faces. Others were crying, either great huge wails or quiet sobs while hunched over on a bus stop bench or even lying curled into a fetal position on the sidewalk. Several fistfights had broken out. Sirens wailed in the distance and their school bus was barely crawling through traffic. She bit her lip. Her grandma was an aging hippie and her mom had grown up to be a born again Christian banker and Jen wanted to get home from school before something ugly happened between them. During the campaign, her grandma had come close to throwing her mom out of the house. Jen could hardly believe how the election had turned out, especially after all the horrible things that man had said all through the campaign. Her civics class teacher couldn’t keep up with one controversy before another one happened. And so much of it was targeted at people who looked like her.

Abruptly Laila’s screen went dark and then flashed several times between black and white while vibrating.

“Please stand by,” said a hauntingly familiar voice. Jen frowned, trying to place it. It was a feminine voice, kind of sounding like something a voice synthesizer would make, or a human voice sampled with a little distortion added. But still pleasant to hear. Then she realized it sounded a lot like that actor, the blonde woman in all the comic book movies, but not quite.

Jen looked up and saw everyone in the bus was staring at their phones or devices, and a glance outside confirmed that this was happening out there too.

“People of the United States,” the voice continued. “We regret to inform you that due to the unprecedented, nearly inconceivable, and highly unfortunate result of yesterday’s election, the time has come for action.”

Jen could hear the echo as every device nearby repeated the same thing. A phone held by a Hispanic couple near the front of the bus was speaking smoothly modulated Spanish.

“We represent several of the companies that have created the interconnected world we live in today. We cannot stand idly by while the principles, systems and culture that allowed each of us to create and build successful and innovative products for you and the rest of the world are endangered by the unbalanced and unpredictable actions of a jingoistic, bombastic, dangerous demagogue.”

“We therefore are activating pieces of code that, prior to today, have been non-functional in your operating systems. As of now, we are taking control of the devices, platforms and services that have become an integral part of life in the US and we will be rendering them unusable while we effect the secession of the West Coast. Other parts of the previously United States are welcome to join us and we will contact the necessary representatives of your governments in the near future with plans and proposals.”

“Please understand that our reach extends not just to this code but also to information. As this secession proceeds, we expect to selectively begin restoring service to those individuals whom our analyses suggest are sympathetic to our cause.”

“We highly suggest you return to your homes as this situation resolves. We hope for a peaceful process, but cannot guarantee anything. However, desperate times call for desperate measures. We urge everyone to behave in a reasonable and rational manner. That is all for now.”

Jen and Laila looked at each other in shock.


In a hidden command center.

Bill’s new phone vibrated on the grey granite tabletop. He picked it up.


“Hi Bill. It’s Tim. Elon just called. He’s pretty pissed we didn’t let him in on this.”

“What did you tell him?”

“I told him one day when his cars are linked in an intercontinental grid keeping power equalized as needed and when he’s got a fleet of spaceships, we’ll be happy to give him a voice at the table.”

“And then?”

“He swore at me and hung up. Just thought you’d like to know.”

“Anything else?”

“We’ve heard from Jerry, Kate and Jay. They’re on board. We’ve activated a limited network for them so they can coordinate their civic response.”


In a shared developers’ office.

“Shit, what…what do you think is going to happen?” Saul nudged Billy. The message had just ended and they were staring at their blank screens.

“What do you mean?” Billy asked. He was feeling a little like he had felt when his parents had told him they were getting a divorce. It was like his consciousness was hovering a little outside of his body, and everything was just a few beats out of sync.

“Well, I mean…” Saul began. He fidgeted in his seat, twisting the hem of his flannel shirt. “Do you think there’s going to be a war? Or…or, I don’t know, some kind of fighting, or something?”

“What, that’s crazy. This is just a, just a temporary thing. I mean, how can companies, even these companies, break up the US?”

“I don’t know” said Saul. He was sweating. He always seemed a little moist, like he’d just dried off after a shower, but right now there were little streaks of sweat running down the sides of his face.  They looked around the room. There were a half dozen other programmers, some trying to boot their laptops from Linux, one guy with his head down on his arms, another grabbing all his things and stuffing them into his yellow Ortlieb courier bag.

“I don’t think it’s going to be that bad. Or that long,” said Billy, more to reassure Saul than anything else.  It was dawning on him that he really had no way to quickly find out what was going on. Every tool he would normally use to check the news was useless. He looked out the window. People were streaming out of the building entrances and a line of cars was already heading out of the parking structure. “I think…I think maybe I better get home.”

“Yeah,” Saul looked around. “I guess there isn’t much point in hanging around here.” He looked at the square multicolored logo that represented his company. “But do you think…do you think we’re the good guys?”

“I don’t know,” said Billy, “I don’t know.”


In a large hotel conference room in Washington DC.

The President-elect was throwing a tantrum.

“What the Hell is going on? They can’t do that. Get me the Secretary of Defense, I’ll order him to find these…these…really really sad people, who think they can get away with this. Let me tell you, they are not!”

“Uh, sir,” said one of his aides, nervously. You actually can’t order the Secretary of Defense to do anything right now. You’re not technically Commander in Chief yet and—“

WHAT? I won the election, didn’t I? That’s completely unacceptable. Unacceptable. I won the election, it was the biggest, it was the best win in history, I should be in charge right now. Get me whoever is in charge of these things and we’ll see about technicalities. Poor deal. I can do better!”

“Sir,” said another aide, “There’s not actually anyone to negotiate with. This is in the Constitution and…“

Unacceptable! That’s really sad, really sad. That’s going to be one of the first things on my list to change, that’s all going to change…” He continued ranting and gesturing wildly while pacing around the room. His aides waited patiently. Everyone knew what would happen to someone who tried to stop him when he was like this. His kids had prudently left the room earlier, as soon as service had been cut off. The aides didn’t have quite the same instincts for self-preservation.



Jen walked quickly along the sidewalk, keeping her head down. There was a lot of traffic, but it moved surprisingly well. She noticed that at intersections cars seemed to be moving more smoothly than normal. She had gotten used to delays in cars starting when lights turned green, what with people always checking their phones, but that wasn’t happening anymore now that everyone’s phones were dead.

The sky was a cold blue and she shivered, pulling her grey hoodie over her head. She and Laila had gotten off the bus after the message and split up to go home. Even though she knew it was useless, she still kept checking her phone every few minutes. Every so often she’d feel what she swore was a vibration. She’d heard about this, phantom vibration syndrome, but had never experienced it before. Maybe because her phone normally never was silent for long.

She turned toward the path circling Lake Merritt. The Children’s Fairyland was closed, but several kids were running around the grassy park, chasing the ducks. Looking out toward downtown Oakland she could see a few plumes of smoke and hear the occasional faint tinkle of breaking glass, but mostly it seemed like a pretty normal day. The lake was really low—the winter rains hadn’t started yet, and the drought had led to some pretty dire water restrictions, but they didn’t seem to have helped the lake at all. At least with the weather cooling down the rotting smell from the exposed lakebed wasn’t as strong.

She looked ahead to her apartment complex, about half a mile away. It was a great location and she’d always felt lucky to be near the water and the view. Her grandma had lucked into the apartment decades ago and had outlasted several landlords. Jen wondered if her mom was home from work yet. It seemed like a lot of people were taking the rest of the day off.


Somewhere in the Midwest

“Morning, Mike.”

“Morning, Pat?”

“Things good?”

“Good enough. Got the last of my soybeans in.”

“Oh? I need to get on that. My wife wants me to start cleaning the attic. I’d as soon find a reason to hold off on that.”


A few moments of silence, then, “Think it’ll snow this week?”

“Maybe. Kinda looks like it. Reminds me I should get the blower out, make sure it’s running.”

“Good idea.”

A few more moments of silence.

“Well, got to get moving. You have a good day, now.”

“Sure, you betcha.”


In the Oval Office.

The President swiveled in his chair as people filed into the office. He looked up at his staff. Their expressions were strange. I wonder if I look like that too? he thought. That odd mix of anxiety, concern and glee?

He held up his Blackberry. “This still works. See, I knew it’d come in handy someday.”

That broke the ice. Everyone chuckled. His chief-of-staff cleared his throat. “Sir, still, what will we be doing? The Joint Chiefs have asked for their orders…” His voice trailed off.

The President looked up, pursed his lips. “What kinds of reports do we have coming in?”

“From what we can hear, several states have begun formally announcing their intent to secede. Military units stationed in those and neighboring states are unsure about what to do.  What are your orders for them?”

“You’re asking me to authorize the use of military force against this nation’s citizens?” The President shook his head. “No. That I will not do. Tell everyone to hang tight. If no one starts shooting, maybe no one will ever start shooting.” He gave a ghost of a smile. “Unlikely, I know, in a country with, what was the last count, 300 million guns?”

“Tell them their first and only priority is keeping folks safe. This should be resolved in as non-violent a manner as possible, through negotiations among government officials. After all,” another brief smile, this one a little more sardonic, “we want to be respectful of States’ Rights.”

He stood up, reached for his coat and began to shrug it on. “You know,” he said casually, “I think maybe Mitch had it right after all. David too. And Boris and, what was his name, Nigel? Let’s leave it for the next guy.” He motioned to his secret service team to follow him.

“I’m taking the afternoon off, going to see Michelle and the kids. You keep me posted okay?” He strolled out the door.


In a state Governor’s office.

“Sir, our technicians have been trying but there doesn’t seem to be anything they can do to get our systems up and running.”

“Don’t we have backup plans?”

“I–Well, yes, but none of us really understand them. I mean, most of us were Poli Sci majors in college and…”

Suddenly the Governor jumped as his phone buzzed in his pants. He pulled it out. On the screen was a simple question:

“Would you like your state to join the secession?”

He stared at it, showed the screen to his aides. Then slowly nodded, muttered to himself, “Why yes, yes I do.”

The screen flipped to a smiling emoji. “Thank you. Voice impression captured and matched to known records indicating assent by the duly elected Governor of this state. Please stand by for further instructions.”

The Governor looked up. Swallowed. “Well,” he said to his stunned aides, “I think we’ve joined the rebellion.”


In a hidden command center

“What’s the tally now?”

“California, Oregon, Washington, New York, New Jersey, pretty much all of New England. Well, except Maine. That guy. Minnesota and Illinois are in. Larry is making some noise about Lana’i. Oh, and Utah is in too.”

Bill raised an eyebrow. “Hmm. Wondered about them.”

“Looks like New Mexico is likely as well. Just to throw more sweet light crude on the fire, as it were, passive monitoring from various devices in the Texas State House suggest the Texans are planning to use this as an opportunity to secede as well and go their own way. To quote some of the people we’ve heard, ‘No way is the great state of Texas going to allow a bunch of hanger-on red state wannabes drag down our way of life.’ Well that was quick.”

“Any indications of unacceptable violence starting?”

“So far things are relatively—surprisingly—quiet, but we’re starting to hear some rumblings, especially in the South.”

“Time for the next stage then.”


In a red state.

“Do you see anyone out there?” Barb was standing well back from the window. Her husband, Mike, had just peeked out around the curtain shielding their living room from the street outside.

Barb was shifting from foot to foot. Moving here from Oregon had seemed like a good idea a year ago—the cost of living was certainly cheaper, and the outdoor activities were still great even without an ocean. But as the election had gotten closer, she’d found herself getting worried. The chatter in the grocery store line had been getting more unguarded and apocalyptic in tone. She had mastered the art of the polite deflection, but she knew her family was still viewed as outsiders and likely liberals. Which, okay, they were, but still.

“I didn’t see anything.” Mike turned back and moved over to give her a hug. She found herself focusing on his mouth, framed by his thick, well-groomed beard. She could smell the gel he used to keep his hair neat and flipped back in a perfect wave from his forehead. They both started as they heard the distant pop-pop of someone firing a rifle. Suddenly they heard a voice at the back door.

“Excuse me.”

They moved into the kitchen and looked through the window on the door.

Hovering outside was a quadcopter drone.

They looked at each other. Barb cracked open the door.

“Hello,” said a smooth electronic voice. “Facial recognition software confirms that you’re Barb Gunderson. Our analytics based on your purchasing, social media sharing and keyword search patterns suggest you may be experiencing some distress and apprehension about the current state of affairs. We are here to offer you an option.” The drone’s body was decorated with a very well-known logo. It looked like a banana.

“If you would like, we can offer you transportation to a secure location where you can remain while the current situation resolves.”

Barb peered around the drone. In the alley behind their house a small car that looked rather like a white jelly bean waited.

“Mike,” said Barb, “Go get Laura.”

“We understand you may wish to bring along some personal items to make this stay more comfortable. We’d like to suggest you take no more than five minutes to do so and please limit the amount to what you can easily carry.”

Five minutes later, they went out the back, Barb carrying a duffle with clothes and some keepsakes and Mike carrying their daughter. The drone led them to the car, whose doors clicked open. They climbed in. No one was in the driver’s seat.

“As long as I’m here, can I also give you the current issue of the Atlantic, your first as part of the subscription package you recently purchased?” said the drone, extending the magazine. Barb took it. “We’d also like to remind you that you can choose to receive your subscription just electronically if you so desire. It saves trees!” The drone added, cheerfully.

“Thank you,” she said, in a daze.

They closed the car door and sat quietly while it drove them to a large distribution center in the industrial district. Several other vehicles were converging on the same location.


In Oakland

Jen was surprised how quiet it was going up the stairs to her apartment. Normally she could hear the shouting between her mom and grandma before she was halfway up the steps.

She unlocked the door and walked through the living room to the kitchen, following the faint sound of a staticky voice. Her mom and grandma were huddled around the emergency radio sitting on the kitchen counter. It was something her grandma had gotten from a KQED pledge drive. Her mom must have just come from work. She was still wearing a business jacket and matching skirt. From the side Jen could see a string of pearls dangling from the graceful brown curve of her neck as she leaned forward. Jen’s grandmother was gently twisting the radio dial, trying to zero in on the faint signal while her mom kept giving advice.

“You had it earlier. Go back a little.”

Jen’s grandma ignored that and instead began cranking the red plastic lever on the side of the radio.

“Stop that. We already cranked for a minute. It’s as charged as it’ll ever be.”

Jen felt reassured. This was bickering she was used to. Her grandma stopped cranking and went back to rotating the tuning dial. Suddenly a voice crackled through.

“—viding regular updates. The Governor has issued a statement in support of secession from the United States. Fragmented reports suggest at least a dozen other states have joined this effort. While there have been isolated reports of vandalism and looting, so far there do not appear to be large scale issues of violence or protest. We will continue to report on this incredible developing story as we—“ The voice cut off again.

Jen’s grandma opened her mouth to say something, but her mom raised a hand. “Don’t. I know what you’re going to say. How this is what happens when people don’t have a voice and eventually have to rise up. But let me remind you, this isn’t being led by a bunch of Bernie bros. This is being done by some of the biggest economic players in our—the—country…” Her voice trailed off.

Jen’s grandma reached out. She clasped Jen’s mom’s hands. “You’re right. This isn’t the revolution I was thinking would happen. But it’s still a revolution. And come on. Did you really want that man to be our president?”

“I know I didn’t,” Jen said, moving forward. “Mom. Grandma. I’m glad you’re both here and that we’re safe.” She looked at their faces, her grandma’s shining, her mother’s conflicted. And wondered how long it would take before they knew what was going to happen.


In a hidden command center

It was several days later. Bill was sitting and tapping a stylus on his tablet, staring off into space. Events had calmed down, especially once it became clear that the majority of states and the majority of resources and capital were going with the new nation, or with the breakaway Republic of Texas. There had been fatalities, but not as many as they’d feared. It turned out in some way the mood of the nation, with so many people dissatisfied with the state of things, had made this kind of secession almost preferable. It didn’t hurt that the day after the election so many people had woken up to realize they had voted for someone they actually didn’t want to be president. Brexit redux.


“Oh, hi, Tim. What’s on the agenda next?”

“In about thirty minutes, we have that press conference scheduled outlining the broad parameters of the transition plan.”

“Okay.” A pause. “Tim?”


“Any polling or other information on how people are feeling about this? About trust? We took a big risk with this. I don’t think the high tech industry is going to have the same cachet in the future. Not to mention we’ve now exposed all the back doors. We won’t ever be able to do this again.” A pause. “You know the FBI is going to use this against you for the rest of your company’s life.”

“I know. I’ll deal with it. As for people in general–it’s too early. You know that. If you’re asking how history is going to view us, well I think in the long term that’s going to depend on how well this transition goes.”

“Results based analysis. I guess results are what everyone ultimately wants. But in some way, we’ve broken something fundamental, I think.” Bill shifted in his chair. “So much of what we’ve worked on is based on trust—of how things work, sure, but also of neutrality. We’ve also made it abundantly clear just how much technology is an integral part of most people’s lives. Not something most people think about, or realize, until they can’t text or see the most recent pictures of their granddaughter.”

“Oh, we’ll get more regulation, more constraints, that’s for sure,” said Tim. “Still, think about the alternative. What happened was really the perfect storm, revealing all the cracks in the system at once. I don’t think it would have held up much longer in any case.”

“Sometimes systems get too complex,” he continued, “too interdependent and networked and then the best thing to do when all the patching in the world fails, is start over from scratch. Sometimes you need a new OS.” A pause. Then, with a lighter tone of voice, “You should know that as well as anybody.”

“Thanks. Thanks a lot.”


Epilogue: In Oakland, February of the next year.

Jen walked home from school. Classes had started up again and there was talk about extending the school year to make up for time lost during the secession. It was funny, she thought, how after all of that everything seemed pretty much the same. She was following the news about the new Constitutional Convention, and she was also streaming feeds from the ongoing debates about what the new country would be called and how it’s government would work. While the new country was using various social media tools to allow people to give feedback, the final say had been limited to the delegates to the convention. There was also some talk about experimenting with a more parliamentary style of government, and they’d been discussing the pros and cons of that in civics class.

The old United States—funny, how it had already become normal to say that—was facing a lot of challenges. The outgoing President had refused to do anything to rein in the secession, and after the handoff in January had taken off for Hawaii. During the lame duck session at the tail end of 2016, the former President had worked with uncommon swiftness and unity with Congress to change the process for use of nuclear arms, and it seemed unlikely the new President would be able to easily meet the criteria.

Meanwhile border control in the as yet unnamed new country and the Republic of Texas was getting a little heated as people from the old US kept trying to enter. She found it ironic, given the rhetoric during the campaign, that one of the clear early mandates put in place by the transitional governments had been that the borders would be closed to immigration until things were more sorted out, but that didn’t stop people from trying. Especially after there had been some pretty dire projections on how quickly the old US would run out of money and have to reduce services now that most of the net revenue producing states had left the union. Oh, the President of the old US was making promises, but it seemed like people had finally starting doing math again. Or something.

Oh well, she thought. That was one of the many problems that would get sorted out over time. She had faith in the people in charge. Her phone was working again, her mom and Grandma were having real conversations and seemed to be seeing more eye to eye than they had in while, and the winter rains had come, turning the Oakland hills a beautiful deep green. Jen remembered from Chinese class that an old Chinese curse was “May you live in interesting times.” Well, it looked like that was the case now, for sure. But that was okay. Because from where she was standing, interesting times looked like they’d be bringing some pretty welcome changes.







How Brexit changed the way I look at biopharma’s reputation problem

This piece originally appeared in the Timmerman Report.

You may have heard something recently about Britain, the European Union (EU), some vote or other, chaos, turmoil, blah, blah, blah…You might also have heard how the presumptive Republican nominee for President of the United States has gotten to that position by identifying a strong thread of anti-establishment, populist sentiment in the US. And you may have heard that biotech and pharma is suffering from a reputation problem.

One of these things is not like the other, right?

I’m not so sure.

That biopharma has a reputation problem isn’t in doubt. The question, though, is how the industry got here. I want to know this because, thinking like many drug developers, I believe that by knowing the cause of a condition a fix can more easily be found.

There have been numerous candidate reasons, and I’m open to the idea that the cause is multifaceted just like it is for many chronic diseases. In the past year alone we’ve had the Martin Shkreli circus, admonishments about drug pricing from political candidates, analyses of how yearly increases in pricing often outstrip inflation, Pfizer pursuing quizzical acquisitions to avoid paying taxes, and companies suing the FDA to prevent generic competition. Biopharma’s problems go further back, as well, and examples of less than exemplary behavior abound. Hey, I was working at Merck when Vioxx was happening.

But Brexit points to something else. While it makes sense to look for behaviors by biopharma for causes for the reputation problem, business doesn’t happen in a vacuum. Political and social trends over the past few years suggest a rejection of elite opinion and earned expertise that is touching many parts of society and culture. Derek Lowe at In the Pipeline had a recent fascinating post on this phenomenon in the context of Right to Try laws (and also delving into Trump and Brexit). As he points out, Right to Try laws sit in that thorny spot where technological knowledge of drug development and Libertarian impulses collide. I can come up with a half dozen reasons why I think Right to Try laws are in general a bad idea, and none of them will sway someone who wants access to an experimental therapy for their dying child. You can see this playing out in the debate about whether eteplirsen should be approved for Duchenne Muscular Dystrophy.

Where did this suspicious, and sometimes hostile, reaction to elites and expert opinion come from? MSNBC anchor Chris Hayes, among others, has posited that over the past several years many people have suffered the effects of broken promises and crippled expectations. If the social contract between elites and the rest of the population is that if the elites (whether they are Democrats or Republicans) are given power, everyone will benefit, then breaking that contract leads to disillusionment and, eventually, rejection. A similar analysis from another part of the political spectrum was made by Charles Murray (H/T to @ScottGottliebMD). One can also point to growing partisanship as, if not causal, at least maintaining and contributing to the diminishment of expert and elite opinion. Unfortunately, there is no precision discrediting. When one calls to question the statements of scientists on specific topics such as global warming or vaccinations, one tars with a broad brush and the whole scientific edifice takes a hit. It’s like those kids with the paint rollers in Splatoon.

From this perspective, the poor reputation of biopharma stems at least in part from larger societal trends in how people perceive expertise. Healthcare is highly complicated and technical, and it’s not a stretch to say it’s associated with the expert and the elite. Taking this perspective has some good and some bad implications for biopharma. On the good side, one can say it’s not (all) the fault of the biopharma companies’ specific actions that the industry’s reputation has suffered. But on the bad side, this makes it that much harder to fix the problem. Better general overall behaviors by companies are a prerequisite for improving biopharma’s rep, but not the final cure.

However, if biopharma is serious about its reputation, and buys into this theory, it could use this perspective in a few ways.

First, it can look at the one industry that is highly expert driven and still has a good reputation: high technology, as represented by companies like Apple and Amazon, among others. I would conjecture that these companies, by taking a very consumer-focused approach and a real dedication to innovation, simply show people repeatedly, several times a day, that they are trustworthy and worth the money. Now, this is hard to do in biopharma where product development cycles are pretty much the diametric opposite of the fail fast, hard and often ethos found in Silicon Valley companies. But the industry can do a better job of explaining its innovative and impactful products, and being honest about when new products have neither—and pricing them accordingly.

The second thing is biopharma could start taking a longer, more societally focused view in how it uses its considerable lobbying muscle. To take one example, many in the US (and Europe) feel betrayed by the obvious effects of globalization on unemployment in some job sectors. Those in favor of globalization routinely argue that everyone benefits from cheaper prices on manufactured goods and also that hundreds of millions of people in the developing world are seeing a substantial increase in their living standards. This is measurably true. It’s also an argument that doesn’t resonate at all with someone who trained and worked as a machinist for fifteen years and lost her job due to outsourcing. There’s an asymmetry in perceived benefit versus experienced insult and loss

Biopharma could push for greater investments in job retraining, in both the public and private sectors, as well as for extensions to programs such as unemployment benefits to allow people the time to get retrained. You might say that this is outside the scope of what biopharma is responsible for, but that’s a self-imposed limit. One of the arguments for why elites and experts have lost their status is that so many organizations seem to be concerned solely with narrowly defined self-interest and shareholder value; not with the workers, customers and society within which they operate.

It’s a problem, figuring out the best way to rehabilitate biopharma’s rep, but it’s a necessary one to solve for the industry’s long term health. The Trump and Sanders campaigns have demonstrated that there are large reservoirs of resentment out there that shouldn’t be ignored. And it’s not hopeless either. Large scale societal change in attitudes can be done. Canada, unlike much of the developed world, has created a culture welcoming of immigrants, and this was accomplished via a long standing, coordinated effort by the Canadian government and others to make openness a core Canadian trait. They persisted and took the long view. If biopharma can spend decades and billions of dollars in dogged pursuit of specific targets (I’m looking at you, amyloid beta), then perhaps it can do the same to try and change the environment in which we all live and work.


How Distributed R&D Could Spark Entrepreneurship in Biopharma

This piece originally appeared in the Timmerman Report.

Remember the patent cliff and the general lack of new and innovative medicines in the industry pipeline? That was the big story of the past decade in biopharma. It caused a lot of searching for the next best way to organize R&D to improve productivity. One doesn’t hear that quite as often today. There are more innovative drugs both recently approved and moving forward through the pipelines of several biopharma.

The conversation these days has shifted toward drug pricing, and how the public is going to pay for some of these new, exciting drugs (the answer, in some cases, is maybe it can’t).

I don’t think the industry out of the woods yet. One of the main reasons drug prices have become such an issue is because even though there are new, innovative drugs, there aren’t enough of them. At the same time many of the drugs being approved are incrementally better but nevertheless being priced at a premium. And good reporting has made the public more aware of how many of our existing drugs are rising in price on a yearly basis. Especially in a time of little inflation, prices of most goods have not been going up at nearly the rate of pharmaceuticals.

Biopharma sits in a tough place. Analyses suggest the cost of developing a new drug has generally been doubling every nine years, which may be a by-product of some combination of the complexity of biology, our inability to predict which drugs will work, and the “better than the Beatles” problem. The question then is how to overcome these issues and increase the efficiency of developing new, innovative drugs. Without some kind of change, the industry is looking at a very difficult future in which price hikes run headlong into the wall of payers who finally say enough. Then what? Continue reading