When business takes a stand

All opinions are my own and do not necessarily reflect those of Novo Nordisk.

Texas!

So much of what happens in the US seems to revolve around Texas.  It’s a huge, rich, diverse state, with influence that stretches far beyond its boundaries.  I mean, you rarely hear about how the politics of Rhode Island affect the nation.  I’m just saying.  Don’t hate me, people of Rhode Island! All eight of  you! Which is still about six more people than read this blog…

That’s why, for example, when Texas experiences outbreaks of whooping cough and measles, it makes the news.  The state is a bellwether for certain cultural and societal trends like the anti-vaccination movement.  And it’s in this context that two recent developments in how businesses are interacting with Texas are fascinating.

Let’s talk textbooks and the death penalty.

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The short sword doesn’t fall far from the weapons rack

And now for something completely different.  Regular programming will resume shortly.

I’m sitting in my living room on a Saturday night and I’m listening to my son tell me about Pathfinder.  Pathfinder is one of the most recent iterations of the Dungeons and Dragons franchise, and is described in many heavy, rather expensive books that lay out all the rules, characters, classes, spells, monsters, treasures, and other things that make up this flavor of fantasy role-playing.

“I’m going to be a sorcerer,” he’s telling me, “and since I’m also going to be Dungeon Master, I’m going to make a rule that any character who wants to have more than one class and wants to be a sorcerer for one of them has to start out as a sorcerer.  Because otherwise it doesn’t make sense.”

Believe it or not, the phrase “doesn’t make sense” has probably been uttered more often in the context of fantasy role-playing games than in all the articles about the government shutdown combined.  This is because D&D is all about internal consistency, about creating a world, about figuring out why orcs are so grumpy, why gnomes are without doubt the best character race, why only magic swords glow and not magic maces.  This is also because D&D is played, largely, by geeks who love to argue about esoteric things.

As my son continues telling me his theory about how the initial appearance of a sorcerer’s powers would have to occur before a character starts adventuring, I find I’m only half listening.  And that’s because I’m remembering back to when I started playing D&D, when I was his age, growing up in Hawaii. Continue reading

Mobile tech and the challenge and opportunity for design

All opinions are my own and do not necessarily reflect those of Novo Nordisk.

Lots of things bother me when I’m driving my car.  But recently I’ve found that the number one thing making me bang my head on the steering wheel is when I’m behind a car at a stoplight, the light changes…and nothing happens. Many times I can see the back of the driver’s head, which is almost always tilted down, and I’m going to go out on a limb and suggest that this is because the person in front of me is texting or surfing the web.

A recent report from the Seattle Times that one in twelve active drivers in Washington State was observed using a cellphone while driving confirms how widespread this problem is. The thing is, the problem is, the opportunity is, this is only one small symptom of how our world is changing and becoming full of distraction. I may be irritated when the person in front of me isn’t paying attention but at the same time I’m continually impressed by the immediacy and mobility of technology.  In some ways, much as I might rant about people who are texting while driving, I also understand why. They do it because it’s easy, simple, and feeds our hardwired desire for rapid positive feedback.

So what can be done? Continue reading

Tall poppies, tall corn and creating the right environment

All opinions my own and do not necessarily reflect those of Novo Nordisk.

The first time I heard the saying, “Cutting down the tall poppies,” I was in Australia, over 20 years ago, talking to an Professor who was a US expatriate and working at the University of Queensland.  I’ve heard it since in conversations with people from the UK, Denmark and other countries.  The specific connotation in each culture differs somewhat, but the general underlying meaning is that those who rise above the crowd should in some way be brought back down to the level of everyone else. This might be in a physical and material sense, or in an attitudinal way, as in, “don’t think you are better than us just because of your (choose one) wealth, success, position, knowledge, etc.” An egalitarian sentiment, to be sure, but one that sounds odd to someone raised in the US, where individual attainment and excellence are among the key values.

I often contrast that idea to the following story about tall corn.  I first heard it from Professor Michael Freeling when I was a graduate teaching assistant at UC Berkeley, and assigned to TA for his class on Genetics and Society. This was an undergraduate survey class and on the first day, a freshman stood up (aren’t freshmen cute?  Always so earnest and ready to play “stump the Professor.”) and asked Michael where he stood on the question of Nature versus Nurture.

Michael’s answer was to describe his own work in maize genetics. Take a handful of genetically diverse maize kernels, he said, and sow them in a field and see what happens.  You get plants growing to a variety of heights, and each plant will give you different yields. Take another handful of kernels from the same batch and plant them in a greenhouse.  Give them fertilizer, gro-lights, plenty of water, keep out bugs and other pathogens. Then you’ll see the plants growing to more or less the same height, and yielding similarly, every ear on every one.

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Biopharma should choose targets using a baseball-style draft

All opinions my own and do not necessarily reflect those of Novo Nordisk

I was sitting around last evening checking out how the end of my fantasy baseball season is working out (for the record, first out of ten in one league and fourth in the league I wrote about here) and I starting thinking again about the parallels between baseball and drug development (which I previously wrote about here and here for example, and also Stewart Lyman has a nice piece on a similar theme here). And it hit me that there’s another way in which biopharma could take a  page from baseball: fantasy and Major League Baseball both.

Biopharma could institute a draft for drug targets.  And to explore this I’m going to employ the time-honored, not to mention trite and artificial, format of a series of questions and answers.

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